The People’s Residence Launches the Champions Challenge Competition

November 12, 2021
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ADBCC The People’s Residence Launches the Champions Challenge Competition to raise funds for their new home in Mirvish Village opening Fall 2022

– Toronto, ON – Friday, November 5, 2021

From now until the end of December champions from all walks of life will be tapping into their competitive spirit in the Champions Challenge to show their support for A Different Booklist Cultural Centre (ADBCC) – The People’s Residence. The challenge consists of 3 rounds. In each round, 4 supporters of ADBCC will challenge their network to support them and buy a brick for the new People’s Residence. The champion who raises the most funds within the 14 days will be crowned as the winner of that Champions Challenge. The first challenge is focused on the Entertainment industry and features 4 trailblazers in the industry: Eddie Bullen, Jamar McNeil, Molly Johnson, and DJ Power.

I can’t think of Bathurst and Bloor without thinking of A Different Booklist Cultural Centre. They run many important and informative programs and events. I believe in the new People’s Residence.”, says Eddie Bullen.

The Champions Challenge is part of the Buy-a-Brick campaign that invites everyone to purchase a digital brick in support of ADBCC’s new home at 756 Bathurst Street. Each person who purchases a brick will have their name permanently engraved on the digital brick wall of ADBCC. Every $100 brick purchased directly supports the building and operations of the ADBCC – People’s Residence.

Buy-A-Brick Capital Campaign

Between now and the end of the year, ADBCC-The People’s Residence remains open. The organization has been actively transitioning its program online, while fundraising to meet its infrastructure goals. Their Buy-A-Brick capital campaign is a community-driven fundraising initiative with a target to sell 5000 bricks and raise $500k. This campaign gives everyone a chance to cement their legacy and own a digital brick with their name permanently housed in the new space. To support this campaign, visit http://www.wearetpr.com.

Upcoming Events

Beyond the Buy-A-Brick campaign, there are many ways to support the centre and its important work in the community:

  1. follow ADBCC-The People’s Residence on Instagram and Facebook to show your support and stay in the know,
  2. attend upcoming events like Welcome to Blackhurst, Literary Salons, or the Schulich Program.
  3. help build awareness and share their story with your family, friends, and colleagues.

To donate and support this important cause:
www.adbcc.org/champions-challenge

Follow ADBCC on social media:
Instagram – @adifferentbooklistcc
Facebook – @adifferentbooklistcc
YouTube – https://www.youtube.com/channel/UCR842a4FWoVUsIivZEi3HiQ

About The People’s Residence:
The People’s Residence (ADBCC) is a hub and a destination that uses arts and culture to teach, educate, develop skills, connect and celebrate our rich heritage while building economic power within the African and Caribbean Canadian communities. We are for the people, by the people. We are continually evolving.

Media Enquiries Contact:
Abena Perryman
Andrew Perry Marketing
P: (416) 951-5359
E: abenap@andrewperr.com